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Love your Sidi? Tell Sidi how much and win a pair!

  • Feridax continue to promote their top-flight footwear brand with national ‘Love Sidi’ campaign.
  • Feridax recently launched a Sidi Facebook page on Valentine’s Day, gathering over 2,500 likes in less than three weeks
  • Entrants are invited to post why they “Love their Sidi’ for the chance of winning a pair
  • The winner will be announced on the new SidiSportsUK Facebook page on April 14th

Sidi, the globally renowned sports footwear brand has made the move on to the Social media space in the UK, with the Launch of a “Love Sidi” campaign. The campaign, which was launched Valentine’s Day, has been conceived and managed by its sole UK importer of more than 30 years - Feridax and invites Sidi fans to post about ‘why they love their Sidis’ for the chance of winning a pair of their choosing. The winner will be announced on the page on 14th April. UK Sidi fans can see the current line-up and find their nearest Feridax backed Sidi dealer at

Italian Style and Passion since 1960
In 1960 SIDI began as a Artisan’s workshop manufacturing mountain sports footwear then began specialising in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined his passion with more than 50 years of experience creating and manufacturing innovative sporting footwear that, to this day, some of the world’s top athletes still put their trust in.

Since 1960 SIDI has researched and developed highly technical footwear to achieve the maximum in reliability and comfort. The Sidi Collection is made today with this same passion and dedication to innovation - just the way they always have been.

For further information on all things Feridax, you can connect with us in a number of ways:

Feridax at a glance…
Established in 1957, Feridax has steadily grown to become the UK’s largest independent, value-added distributor and brand marketer into the motorcycle clothing and hard parts channel.

From their Halesowen headquarters, Feridax employs a workforce in excess of 30 and services a network of more than 1,000 dealers across the UK, Ireland and the Channel Islands.

Feridax believe in the simple philosophy that world-class brands and high quality products should be made readily available to all UK bikers across every price point but without compromise.

A glance at the ever-expanding Feridax portfolio, which includes accessories and clothing from SHOEI, Sidi, Caberg and own-brand Spada Clothing to everyday hard parts from NGK, Petronas Oils, RK Chains and Yuasa, is that simple philosophy made real.

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