Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites that run content on the page you are viewing (‘third-party cookies’).

What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What to do if you don’t want cookies to be set

Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third-party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.


If you don’t want to receive certain categories of cookies on this website, you can change your cookie settings via your browser; your browser help function will tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

You can check what cookies are used by websites by visiting

On this website, Statistical and Third-Party cookies may be used to provide key statistics on how the website such as general demographical information and usage information to provide improvements to the services we offer.

Note: This website does work without cookies, but you may lose some features and functionality if you choose to disable cookies.

Statistical Cookies

Cookie Name Purpose
Google Analytics This web site uses Google Analytics to evaluate how users interact with it. This allows us to improve your user experience and the services we offer. You cannot be personally identified with this information.
Opt-out of Google Analytics cookies.


To enhance our content, we sometimes embed photos, video and social media content from websites such as YouTube, Facebook and Twitter. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the share buttons on our website, a cookie may be set by the service you have chosen to share content through. This web site does not control the dissemination of these cookies. You should check the relevant third-party website for more information about these.


BBC Cookie Information – Our thanks and credit to the BBC for providing a significant amount of this information about cookies




Feridax (1957) Ltd is committed to complying with the relevant data protection legislation and has published this guide to help you understand how and why Feridax collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this Policy we will notify you by updating this statement on our website. You can access our Website home page and browse our site without disclosing your personal data. However, when you register with Feridax through our brand website you will be asked to provide certain information about yourself.

What information do we collect and how do we obtain it?

We receive information when you choose to get in touch with us through the our website, and through the use of cookies (see cookies information above). If you contact us you will be asked to provide certain information such as your name, telephone number and email address so that we can contact you with news and offers in relation to our brands.

Please also be aware that your data is stored securely with us for as long as necessary and only if it is relevant or when your order has been processed. All data that is collected by Feridax is done so within the context of legitimate interest and/or explicit consent from the data subject.

How do we use your information?

We use the information that we collect about you to:

  • Administer this website.
  • Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
  • Notify you about enhancement to our services, such as changes to the website, competitions, new services and special offers that may be of interest. We may contact you by email if you have subscribed to our newsletter.

Note: Data collected will only be stored if you maintain your consent for your data to be used. If consent is withdrawn (unsubscribing or emailing to delete data or cease communications), all data regarding an individual will be deleted within one month.

Who does Feridax disclose the information it collects to?

Feridax will not directly share your information with outside companies for marketing purposes without your prior consent. Please be aware that if we are requested, by the police or any other regulatory or Government authority to provide your information and/or use your information, we are entitled to do so without requesting/obtaining your prior consent.

Third-party processors

We use third-party data processors to assist us in developing our website and to provide communication and marketing information. We also check that all our third-party processors are compliant and have appropriate security and data handling systems in place.

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and competitions. If you decide you do not want us to contact you, you can simply click unsubscribe at the bottom of any email correspondence from us. Alternatively, you can request that we stop using your information and that we stop mailing information to you by emailing, quoting “Unsubscribe”. You may continue to receive mailings which are already en route to you for a short period of time while your request is being dealt with.

Your rights under data protection regulations

You have a right to access, request changes to and request erasure of the personal data that we hold on you. If you would like to see a copy please send an email to, quoting “Security and Privacy Enquiry”.

This data request is free of charge. However, according to company policy, in the event of repetitive or excessive data requests there may be an applicable fee. Upon receipt of a Subject Access Request and provided we can validate the authenticity of the request, it will be processed within one month.

Also, if you think the information we hold on you is incorrect, to update this information please contact, quoting “Security and Privacy Enquiry”.

In addition to your right to request access to your data, and through the same method of contact (email or Subject Access Request Form), you also have a right to:

  • The erasure of all data held on you (provided there is no legal obligation or reasonable cause for the company to keep this data).
  • Amend and rectify any data held about you.
  • Make an objection as to how your data is being used.
  • Report a concern to our regulations governing body, the ICO (Information Commissioner’s Office). To report a concern, visit:

Contact Us

If you have any questions relating to this policy or the use by Feridax (1957) Ltd of personal data please email, quoting “Security and Privacy Enquiry”.

As part of our continued commitment to the security of all personal data entrusted to us, we have an appointed Data Protection Officer, ensuring that we adhere to all regulations and maintain a stellar standard of data protection at all times. For enquiries about this role and how this affects your personal data, or how to be put in contact with them, please write to, quoting “Data Protection Officer Enquiry”.

If you are a resident in the EEA, your point of contact for data related enquiries will be:

Corse San Martino
4 10122
FAO: Marco Ricci
Tel: +39 335 122 0365

Please also contact the named representative above in addition to for any queries related to personal data privacy.

If you are a data subject in the UK, your rights under the Data Protection Act 2018 will be maintained by Feridax.


In the event that you are unhappy with any aspect as covered in this privacy policy, we ask that you make us aware by emailing

If you then wish to proceed to report us to a supervisory authority, please find their contact details placed below for your convenience.

UK Supervisory Authority
The most up to date contact details can be found here:
Phone: +44 303 123 1113

EU Supervisory Authority
The most up to date contact details can be found here:
Piazza Venezia 11 – 00187 Roma
Phone: +39 06.69677.2917
Email account:

Changes to the Privacy Policy

We keep our privacy policy under regular review and we will place any updates in this webpage. This privacy policy was last reviewed on 22nd February 2021.

Head Office Contact Details

Feridax (1957) Ltd
Park Lane
West Midlands
B63 2NT